Getting dressed in the dark…we’ve all been there at least once in our lives. You’re in a rush and you throw on what you imagine will be the perfect outfit for that all-important meeting, only to arrive to work where your co-worker points out that your shoes are two different colors. You sink into a panic and start to question yourself… “Maybe I shouldn’t have stayed up so late watching Seinfeld re-runs.” “What will the team think of me?” “I wish I could have a do-over.” Suddenly, you’ve spiraled into an identity crisis. You never realized how important it is for your shoes to match. Believe it or not, the same applies to your Mood Media services.
The moment a customer steps foot in your business, they instantly start interpreting your brand’s personality. Utilizing our services, such as music and in-store messaging, allows you to connect with your customers by enhancing their experience, and giving them a sense of familiarity.
Think of your favorite store. What is it that you love so much about being there? Sure, they sell awesome, high-quality products but can’t you find those somewhere else? We work behind the scenes to be sure that a consistent audio identity creates an in-store experience that keeps customers coming back. When asked to think of their favorite store, we want people to say YOU!
As experts in Experience Design, we stress the importance of having solutions that match. If your in-store music and voice messages are aiming at two or more different audiences, it increases the chances your customers will struggle to connect with your brand and fail to understand who you are. Think of it this way: you wouldn’t expect to hear bubbly, happy in-store ads for children’s clothing in between hardcore punk songs at the mall. Our Voice and Music Design teams collaborate to ensure that you are hitting the mark. We work together to design an audio identity that truly represents your brand. We won’t let you get dressed in the dark.
In the comments below, tell us YOUR favorite store and why.
– Submitted by Lizzy Haden, Voice
Excellent post. It really ties into the importance of constantly going through the process of assessing your brand and marketing strategy and making sure that all touch points and channels stay aligned and on point.
I get it, and I like your perspective. Remembering that we only get one chance to make that first impression, Mood Media goes a long way in assisting with this objective.
Favorite store? Hmmm, I guess it would have to be Central Market. I specifically like the barrage on sensory stimulation as I journey through their forced flow merchandising. I enjoy the sound, the variety of colors, the smell of food, and especially the fresh produce section.
My grocery store plays the best music. How they know my favorite songs surprises me. I’m down to the last item on my grocery list and i’m feeling so good I’m going to splurge and buy the salmon and a fine chardonnay. Might as well go on over to the bakery and pick up dessert. I’m feeling good and I want to keep that feeling going. Have you ever walked down an isle at the grocery store and people are singing the song playing? It happens at my store.