Getting dressed in the dark…we’ve all been there at least once in our lives. You’re in a rush and you throw on what you imagine will be the perfect outfit for that all-important meeting, only to arrive to work where your co-worker points out that your shoes are two different colors. You sink into a panic and start to question yourself… “Maybe I shouldn’t have stayed up so late watching Seinfeld re-runs.” “What will the team think of me?” “I wish I could have a do-over.” Suddenly, you’ve spiraled into an identity crisis. You never realized how important it is for your shoes to match. Believe it or not, the same applies to your Mood Media services.
The moment a customer steps foot in your business, they instantly start interpreting your brand’s personality. Utilizing our services, such as music and in-store messaging, allows you to connect with your customers by enhancing their experience, and giving them a sense of familiarity.
Think of your favorite store. What is it that you love so much about being there? Sure, they sell awesome, high-quality products but can’t you find those somewhere else? We work behind the scenes to be sure that a consistent audio identity creates an in-store experience that keeps customers coming back. When asked to think of their favorite store, we want people to say YOU!
As experts in Experience Design, we stress the importance of having solutions that match. If your in-store music and voice messages are aiming at two or more different audiences, it increases the chances your customers will struggle to connect with your brand and fail to understand who you are. Think of it this way: you wouldn’t expect to hear bubbly, happy in-store ads for children’s clothing in between hardcore punk songs at the mall. Our Voice and Music Design teams collaborate to ensure that you are hitting the mark. We work together to design an audio identity that truly represents your brand. We won’t let you get dressed in the dark.
In the comments below, tell us YOUR favorite store and why.
– Submitted by Lizzy Haden, Voice