Every business has a voice. It is our job as copywriters, voice consultants, and production engineers to bring that voice to life. Each message we create requires a copywriter with an ability to speak purposefully and direct to each customer, a voice talent who can breathe life into each and every word, and an engineer who can capture and recognize a great take.

For business to consumer interactions, an honest and engaging conversation is the goal. We have a wonderful talented few who do this rewarding work; realizing every opportunity to reach your customers.

As a production engineer, I record messages in the raw and most wild form. Then, like the great snake charmers of India, our team of engineers tame these unwieldy messages for the listening public to hear. But before all that, a great take must be captured.

So, you may wonder what’s in a great take? Through sheer bravado and elocution, a voice talent can encapsulate the brand story and do so in a variety of interesting ways. Here are just a few ways we get the best from our voice talent. Consider this the secret recipe…

(1) A smile is, in fact, something that you can hear! Smiling is contagious. And we have no problem spreading the joy. It might sound odd, but studies show that smiling while talking creates distinctive intonations that can be perceived over the phone. Your business is worth smiling about, so every message we record is delivered with one.

(2) Choose a voice that speaks to your audience. Catering to your audience is good business. It might sound simple but the voice for your business should match the voice of your customers. Have a product tailored to men and women over fifty? Use a mature voice. Selling a beverage to wake up those sleepy college kids? Use a young voice. If it sounds simple, it’s because it is.

(3) Be a storyteller to draw in your audience. The right combination of physical movement and vocal variation can bring life to the dullest of lists. Our voice talent move their body like a stage actor and voice like a jazz singer to draw in the listener to your message. So, when a message contains a list of your products or features, we treat it like a story worth telling.

– Submitted by Jared Kinsler, Voice