The Telly Awards are some of the most prestigious in our business and we’re thrilled that this year, the GoConvergence (GOCO) team has won not one, but four Telly Awards! GOCO, which joined Mood Media in 2012, and its client, Positec, a leading manufacturing firm, have been awarded two bronze and two silver Telly Awards for the Rockwell BladeRunner X2 and Sonicrafter products in the highly competitive Household Products/Packaged Goods category.

The Rockwell BladeRunner X2 and Sonicrafter 30-second national TV spots were part of an omnichannel campaign to drive brand awareness and sales at major retail partners, including Lowe’s. GOCO’s great team used their unique Brand Action approach, combining original and highly compelling creative with branding and direct response best practices, which resulted in the award-winning work.

The Telly Awards, a widely known and highly respected national and international competition that receives over 12,000 entries annually from all 50 states and many foreign countries, is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, web commercials, videos and films.

In addition to Positec’s Vice President of Marketing, Craig Taylor, GOCO’s own Chief Creative Officer, Kenny Taht, and Executive Producer, Chris Harris, were key members behind the campaign’s success.

Check out both spots above and let us know what you think!

– Submitted by Brian Townsend, GoConvergence