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Using Scent Marketing for Your Business

Using Scent Marketing for Your Business

by Jessica Reed | Nov 29, 2018 | Customer Experience, The Latest |

For many years, businesses have employed sensory branding to enhance the shopping experience, increase brand awareness, and ultimately influence shoppers to purchase. Sensory experiences such as music, in-store ad messages and digital signage with stunning and...

Customer Experience: Wake Up and Smell the Marketing

by Mood Media | Nov 5, 2014 | Customer Experience |

Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,...

Customer Experience: It’s for Employees, Too!

by Mood Media | Aug 6, 2014 | Customer Experience, Uncategorized |

As you know, the workplace is quickly filling up with connected-generation employees. The generation, born between the early 1980s and early 2000s are either hard at work already or quickly finishing up high school and college. According to Forbes, millennials will...

Customer Experience: Entertaining Your Audience

by Mood Media | Jun 24, 2014 | Customer Experience, Uncategorized | 2 comments

Let’s daydream for a minute. Think about the best concerts, plays, sporting events, and other types of entertainment you’ve been to. Try to put yourself back in that venue, into the crowd, immersed in the noise and the hype, and think about all the separate stimuli...

Customer Experience: The 16 Most Popular Holiday Scents

by Mood Media | Dec 6, 2013 | Customer Experience, Uncategorized | 1 comment

Scent continues to be one of the fastest-growing marketing options for retail and business locations year-round, but there is no better time to fully leverage your scent solution than during the Christmas shopping season. Second only to Christmas music, ambient scent...
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