by Jessica Reed | Nov 29, 2018 | Customer Experience, The Latest |
For many years, businesses have employed sensory branding to enhance the shopping experience, increase brand awareness, and ultimately influence shoppers to purchase. Sensory experiences such as music, in-store ad messages and digital signage with stunning and... 
by Mood Media | Apr 8, 2015 | Customer Experience |
You might not be aware of it, but your brain is in a constant struggle to manage the huge load of information it receives through your senses. To do so, it must take shortcuts. Your brain has a smart way of drawing conclusions about the present, based on a combination... by Mood Media | Nov 5, 2014 | Customer Experience |
Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,... by Mood Media | Dec 6, 2013 | Customer Experience, Uncategorized |
Scent continues to be one of the fastest-growing marketing options for retail and business locations year-round, but there is no better time to fully leverage your scent solution than during the Christmas shopping season. Second only to Christmas music, ambient scent...