by Mood Media | Nov 5, 2014 | Customer Experience |
Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,... by Mood Media | Aug 6, 2014 | Customer Experience, Uncategorized |
As you know, the workplace is quickly filling up with connected-generation employees. The generation, born between the early 1980s and early 2000s are either hard at work already or quickly finishing up high school and college. According to Forbes, millennials will... by Mood Media | Jul 23, 2014 | Customer Experience, Uncategorized |
Traditional advertising – commercials, billboards, paper signage, Internet ads, flyers, emails, etc – is quickly losing its effectiveness. Millennial-age customers, like me, suffer from chronic ad overload. We are looking at screens on our phones, TVs, computers,... by Mood Media | Jul 2, 2014 | Customer Experience, Uncategorized |
I am a millennial. Somewhere between 18 and 30 years old (I won’t say exactly), I am a part of the tech-savvy, connected generation that is increasingly filling up workforces and, most importantly, your customer bases. But it’s getting harder to get our attention and... by Mood Media | Jun 24, 2014 | Customer Experience, Uncategorized |
Let’s daydream for a minute. Think about the best concerts, plays, sporting events, and other types of entertainment you’ve been to. Try to put yourself back in that venue, into the crowd, immersed in the noise and the hype, and think about all the separate stimuli...