by Mood Media | Mar 30, 2017 | Sight, The Latest |
Here we are, the third and final post about thinking like a TV Producer for your DOOH. In our previous post, we discussed how important it is to select the proper content for your digital signage network and in part one we focused on identifying your audience. Now, in...
by Mood Media | May 18, 2016 | Sight, Uncategorized |
Thinking like a TV Producer allows you to better understand your viewers, acknowledge their viewing habits, and add value through content and programming. It’s something I call the A.C.E. tactic. A = Audience C = Content E = Engagement In our previous post, we...
by Mood Media | May 4, 2016 | Sight, Uncategorized |
It’s a strategy I used when working in broadcast television and, in the last five years, I’ve adapted certain tactics to the DOOH industry. Thinking like a TV Producer allows you to better understand your viewers, acknowledge their viewing habits, and add value...