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Customer Experience: Defining – and Redefining – A Brand Promise

by Mood Media | Apr 25, 2013 | Customer Experience, Uncategorized |

In business as in life, reality often interferes. Most small businesses start with an idea and a dream – and most small business owners quickly realize that maintaining that dream is exhausting and all-consuming. Books must be balanced. Inventories must be maintained....

Customer Experience: Marketing Fundamentals for the Small Business Owner

by Mood Media | Apr 18, 2013 | Customer Experience, Uncategorized | 1 comment

Experience Design may seem like a heady and foreign concept to many small business owners. However, understanding experience design is critical, and those who incorporate the fundamentals of experience design into their small business marketing strategy tend to stand...

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