Digital signage offers a huge variety of advantages over print signage, and in this blog we’re going to take a look at one of the most important ones: dayparting.
Dayparting is a fancy word for scheduling, and in terms of digital signage, it refers to playing the right content for the right time of day.
For example, Quick Service Restaurants can use dayparting features on their digital menu boards to show their breakfast menu until a specific time of day, and schedule the menu to automatically switch to the lunch menu at that time. For QSRs, dayparting content is an easy way to maximize the total space they have available on their menu boards. The lunch menu isn’t sharing real estate with the breakfast menu, and vice versa. As a result, there is more space to dedicate to promoting specific items for specific times of day.
Here’s another example. Let’s say that you’re a sports bar and you want to advertise happy hour specials Monday-Friday from 4PM-6PM. Or maybe there’s a special event coming up that you want to promote towards a specific age group of customers that come to your bar at a specific time of day. That’s when dayparting content can drive some serious results.
But what if my business doesn’t serve food? Does dayparting matter?
You better believe it does. Whether you’re a bank using promotional signage, a retailer with a giant video wall behind the register, or an Auto Repair shop with a hybrid TV and digital signage solution, you can leverage dayparting to get the most out of your signage. And you’ll entertain, inform and engage your audience even more. Some ideas include:
- Changing the energy and ambiance of your business based on the time of day
- Highlighting different items/services at different times
- Change the use of your solution (i.e., change your hybrid TV/signage solution to full digital signage, change ambient visuals to promotional ads)
Dayparting and beyond: scheduling content for different days, weeks, months and seasons
Sure, dayparting is super effective when you want to show different content at specific times of the day, but it’s also great for automatically scheduling content for different days in the week or for different times of the year. Maybe you’re a retailer that offers special discounts every Tuesday, or you’re a salon running a monthly special on pedicures.
As always, it’s never too soon to start thinking about the holidays – that hectic time of the year when dayparting can make in-store marketing so much easier. Instead of having to take down all of your print signage before Thanksgiving and replace it with holiday décor, you can schedule holiday-themed signage content weeks in advance and have it automatically display on Black Friday.
The point here is that dayparting makes your digital signage content strategy as flexible as you want it to be.
The possibilities are truly endless at Mood, and dayparting is a standard feature of all of our digital signage solutions. From promo boards and menu boards to video walls and even Mood TV, our scheduling features allow you to customize individual pieces of content or even entire playlists. So whether you’re planning in advance or just need to make a last minute tweak, our dayparting feature makes digital signage as simple as it can be.
Click HERE to learn more about dayparting or our suite of innovative and cost-effective digital signage solutions. Our expert visual content team is here to help with ideas and insights on making the most of your customer experience.
– Submitted by Nina Butler, Visual