One of the best ways for a restaurant or café to connect with their customers and influence ordering behaviors is by using digital menu boards instead of a static menu board.
Digital menu board communication is currently the trendiest and most efficient way to advertise your specials and limited time offerings. If increasing margins and return visits is one of your goals, read on because digital menus are an effective advertising solution that saves time, lowers cost, engages your customers and boosts your sales.
To ensure you get all the benefits of Digital Menu Boards, we’ve narrowed down a few important features that will help you select the right solution for your business and your budget.
1) Scheduling system
One of the most convenient features with digital signage software is the ability to schedule specific pieces of content to automatically display at specific times. Known as dayparting, this feature is essential in any digital menu board software that is worth your consideration. Dayparting allows you to display the right menus at the right times, enabling you to maximize screen space. Additionally, you’ll communicate with your customers more effectively so that there is no confusion over what food items are available at a given time of day.
2) Cloud -based technology
Cloud-based technology and digital menu boards are a match made in heaven because they offer the convenience of updating information remotely. All you need is a computer or other device with Internet access and you can manage your content from anywhere, anytime. Having the ability to instantly update content and make pricing changes is much faster, more efficient and more cost-effective than going through the hassle and cost of changing print signage.
3) User Friendliness
Let’s face it – the last thing your business needs is a solution you can’t figure out.
Try to find digital signage software that uses a very easy and understandable interface, one that requires no special skills in order to properly navigate. The last thing you need is a content management system that requires a great deal of time for training – time that would be better spent focusing on other areas of your business.
Clear navigation menus, preloaded templates, and a simple ability to upload videos and images are some common features to look for in user-friendly digital menu board software.
Scalability is an essential feature for digital menu board software because it enables you to expand your digital menu board solution to additional locations. Simply put, scalability allows your signage network to grow with your business. So if you want to test the digital menu board solution at select locations before you roll it out to your entire enterprise, scalability lets you do it.
As you shop around for the right digital menu boards for your business, be sure that they have these features, at a minimum.
– Submitted by Jeff Sheerin, Marketing