This year, the Latin Alternative Music Conference (LAMC) celebrated its 15th Birthday, also named “Quiceañera.” As usual, the conference was held in New York and I cannot think of a better location. There were many reasons to celebrate, perhaps the essential reason was the fact that both Thomas Cookman  and National Records have persevered to provide the Latin Alternative rock scene a space to be heard.

The LAMC is one of a kind occasion for artists to introduce their work to different audiences, especially the demanding U.S. market. Essentially, the LAMC has two parts. The first consists of theoretical panels, where experts in fields as diverse as marketing, copyright and programming present their areas of expertise to musicians. The second part is based on showcases and concerts, where bands can connect directly with a select audience as the New Yorkers.

Mood Media’s attendance of seven LAMC events has served to enrich the musical content of Latin rock in our styles. It has also helped to improve Mood’s catalog, exposing us to bands ranging from Argentina to Spain which helps broaden our base of content not only in our Rock en Español channel, but also providing alternatives and different sounds to programmers that both our customers and brands will certainly find valuable.

This year, we had the opportunity to listen some classics like the Argentinian band Illya Kuryaky and the Valderramas and Babasonicos, but also discovered the hypnotic voice of Danay Suarez, a Cuban singer that mixes Reggae, Hip-Hop and Soul in her music.

“Flores” – Danay Suarez

“Jaguar House” – Illya Kuryaky and the Valderramas

“Aduana de Palabras” – Babasónicos

– Submitted by Juan Pablo Restrepo, Music Design