Live Series: Superfónicos at Opal Divine’s Austin Grill

On Tuesday, April 3rd, our Austin team gathered at our new neighborhood spot, Opal Divine's Austin Grill, to launch the second season of our monthly concert series! Presented by Mood Media and Austin Music Foundation, Mood Live is an intimate showcase that enables us...
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Sound: 5 Ways to Get the Most Out of Coffeehouse Music

Over the past decade or more, an interesting parallel has emerged within the coffee house trend. From the ubiquitous Starbucks on every corner to your favorite independent neighborhood spot, consumers have become just as addicted to the coffee house experience as they...
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SXSW: Consumer Influence on Music Curation and Experiences

At South by Southwest (SXSW) 2018, Mood’s own Danny Turner (Global SVP of Creative Programming) made the case for the continued relevance of curated music in an age of music-on-demand provided by streaming services. Presenting to a full house at the Austin Convention...
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Customer Experience

Customer Experience: A Holistic Approach to Retail Marketing

You might not be aware of it, but your brain is in a constant struggle to manage the huge load of information it receives through your senses. To do so, it must take shortcuts. Your brain has a smart way of drawing conclusions about the present, based on a combination...

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Customer Experience: A Brand that Aspires to be Loved

“Love. A short word, easy to spell, hard to define, and impossible to live without.” – Unknown The concept of love is easy to apply to many areas of life, but why is the word ‘love’ swirling around so much lately in brand campaigns?  Of course, love is our most...

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Customer Experience: Personal Touch

I received 98 emails in my personal email box yesterday. A few were personal emails, “real” letters, but most were solicitations. A big batch were from political candidates...it is that time of year. Many were subscription emails that I have requested. About a dozen...

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Customer Experience: Wake Up and Smell the Marketing

Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,...

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Live

Concert Recap: Majid Jordan at The Observatory North Park

It was less than a year and a half ago that I was in the same spot, awaiting Majid Jordan to serenade me into a tizzy. This time, Majid Jordan was there to support their sophomore effort, The Space Between, and somehow it seemed even more crowded at The Observatory...

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Concert Recap: dvsn at The Observatory North Park

The Observatory North Park got a one-two punch of a mini OVO tour with dvsn and Majid Jordan coming within a week of each other. First up was dvsn at the end of January. The duo is on tour in support of their sophomore record, Morning After, that was released in...

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Interview: Anne Akiko Meyers

If you’ve heard violinist Anne Akiko Meyers play, you’ve undoubtedly heard her passion for music shine through in her performance. Talking to her about her latest album, Fantasia, that same passion was clear when she spoke. It was her passion that led her to contact...

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Interview: Sharon Isbin

Sharon Isbin is truly a one-of-a-kind talent. The first female classical guitarist to win a Grammy and the founder and director of the guitar department at Juilliard, Isbin’s career is as impressive as her fingers flying across her guitar strings. I recently had the...

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