Live Series: Jaimee Harris at Opal Divine’s Austin Grill

On June 12th, we had the pleasure of showcasing Americana-Folk artist Jaimee Harris at Opal Divine's Austin Grill for our third Mood Live of the season. Jaimee has yet to release her debut album, but she's already captured the attention of the Austin music community....
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Sound: 5 Ways to Get the Most Out of Coffeehouse Music

Over the past decade or more, an interesting parallel has emerged within the coffee house trend. From the ubiquitous Starbucks on every corner to your favorite independent neighborhood spot, consumers have become just as addicted to the coffee house experience as they...
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Sight: 4 Ways Digital Menu Boards Maximize Efficiency – and Sales

The food service industry stands on a solid foundation of efficiency, particularly for multi-unit operations. From kitchen and dining room layout to drive-thru flow at QSRs, every aspect of a restaurant must be designed to maximize speed and efficiency while...
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Customer Experience

Customer Experience: A Holistic Approach to Retail Marketing

You might not be aware of it, but your brain is in a constant struggle to manage the huge load of information it receives through your senses. To do so, it must take shortcuts. Your brain has a smart way of drawing conclusions about the present, based on a combination...

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Customer Experience: A Brand that Aspires to be Loved

“Love. A short word, easy to spell, hard to define, and impossible to live without.” – Unknown The concept of love is easy to apply to many areas of life, but why is the word ‘love’ swirling around so much lately in brand campaigns?  Of course, love is our most...

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Customer Experience: Personal Touch

I received 98 emails in my personal email box yesterday. A few were personal emails, “real” letters, but most were solicitations. A big batch were from political candidates...it is that time of year. Many were subscription emails that I have requested. About a dozen...

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Customer Experience: Wake Up and Smell the Marketing

Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,...

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Live

Interview: The Miró Quartet

When you think of Austin music, string quartets probably aren’t what immediately come to mind, but Austin’s vibrant classical music scene is alive and thriving. The Miró Quartet is an award-winning, internationally renowned string quartet based in Austin and I was...

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Concert Recap: Hayley Kiyoko at The Observatory North Park

On Wednesday, April 11th, pop singer Hayley Kiyoko kicked off her headlining tour to a sold out crowd at The Observatory North Park in San Diego, CA. The “Expectations” tour, in support of her debut album (of the same title) will span the U.S. over the next four...

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Live Series: Superfónicos at Opal Divine’s Austin Grill

On Tuesday, April 3rd, our Austin team gathered at our new neighborhood spot, Opal Divine's Austin Grill, to launch the second season of our monthly concert series! Presented by Mood Media and Austin Music Foundation, Mood Live is an intimate showcase that enables us...

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Sessions: Great Good Fine Ok

Last week, Austin was abuzz with music during the annual South by Southwest (SXSW) conference and festival. While many of our employees were out and about taking in panels and showcases, the majority of our team could be found a little south of downtown at our Austin...

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Recap: Max Richter’s Sleep Makes North American Debut at SXSW

“Are you joking??” asked a woman in line after a staff member told her about the night’s coming performance. She clearly hadn’t read or heard about Sleep and if you come unprepared, it would be a bit of a shock to find out what’s in store. But it’s no joke. Sleep is...

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