Sound: The 11 Elements of Effective Restaurant Music

Every restaurant has slightly different needs when it comes to their music solution. That said, no matter what types of music you want to play or what your budget may be, there are some important elements to look for if you want to get the most out of your restaurant...
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Interview: Sharon Isbin

Sharon Isbin is truly a one-of-a-kind talent. The first female classical guitarist to win a Grammy and the founder and director of the guitar department at Juilliard, Isbin’s career is as impressive as her fingers flying across her guitar strings. I recently had the...
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Sight: 4-Point Checklist for Successful Retail Digital Signage

Technology is a funny thing in the retail world. Thanks to technology, online shopping continues to increase and foot traffic gradually decreases as we point and click deeper into the ocean of the digital age. But as we’re beginning to learn, technology is also one of...
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Customer Experience

Customer Experience: A Holistic Approach to Retail Marketing

You might not be aware of it, but your brain is in a constant struggle to manage the huge load of information it receives through your senses. To do so, it must take shortcuts. Your brain has a smart way of drawing conclusions about the present, based on a combination...

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Customer Experience: A Brand that Aspires to be Loved

“Love. A short word, easy to spell, hard to define, and impossible to live without.” – Unknown The concept of love is easy to apply to many areas of life, but why is the word ‘love’ swirling around so much lately in brand campaigns?  Of course, love is our most...

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Customer Experience: Personal Touch

I received 98 emails in my personal email box yesterday. A few were personal emails, “real” letters, but most were solicitations. A big batch were from political candidates...it is that time of year. Many were subscription emails that I have requested. About a dozen...

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Customer Experience: Wake Up and Smell the Marketing

Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,...

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Live

Concert Recap: SZA at the Roseland Theater

All the way in the back row on a Saturday night at the Roseland Theater in downtown Portland, I patiently waited for SZA. It had been well over a decade since I’d been there and it was great to be back, even if it was in the very back row. I mentioned myself waiting...

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Concert Recap: Eastside Kings Festival

On September 9th and 10th, the 2017 Eastside Kings Festival, featuring blues, gospel, and jazz acts, took place at various locations and clubs (including Mission Possible, Big Easy, Dozen Street, and Full Circle) in the 12th & Chicon neighborhood of Austin, Texas....

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Concert Recap: Ed Sheeran at Capital One Arena

Working for Mood, I have seen the power of music countless times. We put it to work for our clients every day in a number of ways. My years with Mood have also allowed me to be a part of amazing events where I have seen the power of live music first hand, from walking...

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Live Series: James Junius at Mean Eyed Cat

Headquartered in the city known as the Live Music Capital of the World, we know how important it is to support the Austin music community. That's why we partnered with the Austin Music Foundation to create a monthly series that showcases talented musicians from...

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Live Series: Magna Carda at Mean Eyed Cat

We kicked off the month of August at the Mean Eyed Cat for our sixth Mood Live. Each month, we team up with the Austin Music Foundation to showcase talented musicians from AMF's inaugural Artist Development Program (learn more about this incredible program HERE) for...

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