It’s Spring! Or at least we are supposed to be on the cusp of it. While the freezing wind out there will cut you like a knife, most of us are dreaming of Spring and all of the rejuvenation (not to mention warmer weather) that it brings. This got me thinking about how music tastes shift somewhat with each coming season. I tend to like warm, cozy stuff in the winter months; guitars and velvety vocals help fortify me against the cold dark days. When summer rolls around, all I want to do is blast bright and sunny jams in my car with the windows down.

From a Music Design perspective, we have to be a bit careful around songs that are too seasonal. Lana Del Rey’s “Summertime Sadness” just seemed out of place when the temperatures started to cool down, and while The Neighbourhood’s “Sweater Weather” may still be heard on the radio it’s going to start sounding really out of place come April. We bear this carefully in mind as one variable to keep programs sounding as relevant as possible to our clients. Specific songs can add some flair but mostly we like to keep things consistent.

Every time the seasons change I’m hungry for new music, and ready to make a new mix to be my backdrop for whatever the weather brings. Spring is always pretty exciting, and there’s a lot of great new music blooming out there right now for us to revel in. Hopefully soon we can go outside in T-shirts, smelling flowers and picnicking while listening to Dream Pop.

– Submitted by Amanda Varney, Music Design