The drastic changes in the music industry in recent years have opened the door to a wealth of new opportunities. Musicians are now encouraged (if not required) to let their¬†entrepreneurial spirit show through innovation, resulting in some of the most creative album launches and digital campaigns we’ve ever seen.¬†It’s also opened up the incredible opportunity for bands and brands to work together, engaging both music fans and the brand’s target audience.

In a recent interview with OK Go’s (a band that’s no stranger to innovative and viral campaigns since becoming independent in 2010) Damien Kulash at the Cannes Lions International Festival of Creativity, the lead singer talked about the positive experiences the band has had partnering with brands. With the right relationship, both bands and brands are after the same goal…maximizing engagement with fans.

The specific campaign Damian mentioned during the interview was a music video for OK Go’s “Needing/Getting.” Since the video concept included a car, they knew that if they found a car company that was behind the idea then the video would have a greater impact. They were right.¬†Because of the band’s partnership with Chevy Sonic, the music video ended up being used as a commercial spot for the 2012 Superbowl. The campaign allowed the band to reach a much larger audience and the brand was able to showcase their product to the band’s audience in a new, cool way.

Here at Mood, we love matching up brands with the perfect bands, whether it’s through in-store music, digital signage, or creative activations. One of the keys to great Experience Design is knowing how to grow and engage a brand’s customers, in-store and beyond, and a well-matched band partnership is a good place to start.

What are some of your favorite band and brand promotions? There are certainly a lot of them these days.

– Submitted by Jessica Reed, Social Media