by Mood Media | Sep 17, 2015 | Customer Experience |
From social channels and email marketing, to in-store touchpoints and mobile beacons, marketing experts and businesses have a wealth of creative tools and channels with which they can engage new and existing customers. But while these tools have created more... 
by Mood Media | Apr 8, 2015 | Customer Experience |
You might not be aware of it, but your brain is in a constant struggle to manage the huge load of information it receives through your senses. To do so, it must take shortcuts. Your brain has a smart way of drawing conclusions about the present, based on a combination... 
by Mood Media | Feb 9, 2015 | Customer Experience |
“Love. A short word, easy to spell, hard to define, and impossible to live without.” – Unknown The concept of love is easy to apply to many areas of life, but why is the word ‘love’ swirling around so much lately in brand campaigns? Of course, love is our most... 
by Mood Media | Nov 18, 2014 | Customer Experience |
I received 98 emails in my personal email box yesterday. A few were personal emails, “real” letters, but most were solicitations. A big batch were from political candidates…it is that time of year. Many were subscription emails that I have requested. About a... by Mood Media | Nov 5, 2014 | Customer Experience |
Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,... by Mood Media | Aug 28, 2014 | Customer Experience, Uncategorized |
In a recent feature on Forbes, contributor Drew Hendricks addressed methods businesses are using to integrate mobile technology into their customer service strategies. Areas that Hendricks’ article focuses on include creating mobile-friendly websites, keeping online...