Music for Business: Put Them in the Mood to Buy

Music has always been an essential element of the human experience, shaping the way we gather, interact, and relate to one another – and our environment. And as human civilization and culture have evolved, so has our musical experience. We've come from little wooden...
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Live Series: Magna Carda at Mean Eyed Cat

We kicked off the month of August at the Mean Eyed Cat for our sixth Mood Live. Each month, we team up with the Austin Music Foundation to showcase talented musicians from AMF's inaugural Artist Development Program (learn more about this incredible program HERE) for...
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Sight: How to Put Video Walls to Work at Your Business

When it comes to wowing you customers, nothing does it quite as well as Video Walls. People are visual by nature, and even one screen can grab our attention from a distance. It’s just the way we’re wired. Factor in an entire video wall, and now we’re talking about a...
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Customer Experience

Customer Experience: A Holistic Approach to Retail Marketing

You might not be aware of it, but your brain is in a constant struggle to manage the huge load of information it receives through your senses. To do so, it must take shortcuts. Your brain has a smart way of drawing conclusions about the present, based on a combination...

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Customer Experience: A Brand that Aspires to be Loved

“Love. A short word, easy to spell, hard to define, and impossible to live without.” – Unknown The concept of love is easy to apply to many areas of life, but why is the word ‘love’ swirling around so much lately in brand campaigns?  Of course, love is our most...

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Customer Experience: Personal Touch

I received 98 emails in my personal email box yesterday. A few were personal emails, “real” letters, but most were solicitations. A big batch were from political candidates...it is that time of year. Many were subscription emails that I have requested. About a dozen...

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Customer Experience: Wake Up and Smell the Marketing

Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight,...

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Customer Experience: Taking Mobile Interaction Inside the Store

In a recent feature on Forbes, contributor Drew Hendricks addressed methods businesses are using to integrate mobile technology into their customer service strategies. Areas that Hendricks’ article focuses on include creating mobile-friendly websites, keeping online...

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Live

Concert Recap: Official/Unofficial/Anti-Official SXSW

During SXSW 2017 in Austin, Texas, Mark Shapiro captured photographs at several shows - official (The Side Bar and llamingo Cantina), unofficial (Tape Lenders), and avowedly anti-official (Beerland). We especially note the presence of our Mood team members: Rob Yazzie...

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Live Series: Gina Chavez at the Mean Eyed Cat

On May 2nd, we showcased bilingual Latin-folk singer/songwriter Gina Chavez for the third event in our Mood Live Series! Each month, we partner with our friends at the Austin Music Foundation to host an intimate performance at our favorite neighborhood spot, the Mean...

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Concert Recap: Vanessa Carlton at The Casbah (2017)

I’ve seen Vanessa Carlton live a handful of times since she graced us with her 2002 piano-laced smash "A Thousand Miles," and each time is a wonderfully unique experience. The latest was, once again, at the intimate Casbah, located in the heart of Little Italy, San...

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Live Series: Charlie Faye & The Fayettes at the Mean Eyed Cat

Last Tuesday, April 4th, we gathered at the Mean Eyed Cat with our friends from the Austin Music Foundation for the second installment of Mood Live! This monthly concert series allows us to support our local music community by spotlighting musicians from AMF’s...

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Sessions: La Vida Bohème from the Hilltop

Venezuelan alternative rock band La Vida Bohème promoted the March 24th release of their latest album, La Lucha (The Struggle), with a U.S. tour that included several dates in Austin for SXSW. Spearheaded by Music Designer Erick Bohorquez, L.A.-based Nacional Records...

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