A popular installation making the rounds lately has been the interactive Nike windows at Selfridges in London.

During last year’s Summer Olympics, this high-profile store was the home of eight interactive windows, each featuring a cutting-edge concept designed to make passersby pause, take notice, and participate (plus, you know, buy things). A variety of approaches and materials, from digital and advanced to basic and entirely tangible, are used to stunning effect.

The windows capture not only Nike’s innovation and creativity, but belie their innate sense of movement and use of technology to improve their products. Nike is famous for their marketing and Experience Design – add this instillation to their ever-growing portfolio of impressive concept and execution.

- Submitted by Matt Mahoney, Marketing Specialist

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