Sight: What is Digital Signage?

We can give you all the technical details you want about digital signage, but for now let’s just cut right to the chase. No matter if you’re a small business owner, a corporate exec for a global company or someone in between, the bottom line is this: digital signage...
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Back to the Future: The Evolution of the In-Store Customer Experience

We launched an unprecedented study that recounts the history of in-store customer experience.

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Customer Experience: How Music Helps Connect Brands With Customers

The 18th-century English playwright William Congreve once said: “Music has charms to sooth a savage breast, to soften rocks, or bend a knotted oak.” If he were alive today, he may also have added that music has the power to sell things too. After all, marketing...
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Customer Experience

Customer Experience: A Holistic Approach to Retail Marketing

You might not be aware of it, but your brain is in a constant struggle to manage the huge load of information it receives through your senses. To do so, it must take shortcuts. Your brain has a smart way of drawing conclusions about the present, based on a combination...

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Live

Concert Recap: Anton Nel at the Long Center

For all the talk about Austin’s music scene, comparatively little is mentioned about our classical music talent. Yet, Austin’s classical community is not only alive and well, it makes up an integral part of Austin’s culture. Anton Nel, Austin’s renowned concert...

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Concert Recap: Music City Midnight

As a Music Designer, I can’t think of a much better place to ring in a New Year than Music City…Nashville, TN! The city’s annual NYE festival, Music City Midnight, took place in the heart of Nashville at the Bicentennial Capitol Mall State Park, a new location this...

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Concert Recap: Stevie Nicks at the American Airlines Center

I was a teenager and an avid music consumer when Fleetwood Mac soared to the top of the charts with Rumours and the songs "Dreams," "Go Your Own Way," "Don’t Stop" etc. I was just beginning my career in radio when Stevie Nicks was singing background vocals for Kenny...

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Recap: A3C Hip Hop Festival & Conference

If you spent a week in Atlanta, you’d suddenly be cruising in your Caddy to some Future, Gucci Mane or Goodie Mob too! Ok so maybe not a Caddy, but if you’re not a native, I’m sure A3C would have you feeling as if you were an ATLien for sure. For 5 days, Atlanta...

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